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Your boss has asked you as his PA to do a feasibility study on your company’s en

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Your boss has asked you as his PA to do a feasibility study on your company’s entering a new market with a product that is well established in your home market. As your time is short, you have to use the most suitable approaches and tools for this first analysis (for the list of approaches and tools see Course Description). – If you limit yourself to four elements, which ones would you choose and why? – Please give your choice and your reasons for it.[You are however not expected to write a detailed plan for a specific product/market – this is only about the choice of tools etc.

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