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You are a freelance content marketer who maintains two clients. Your clients ar

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You are a freelance content marketer who maintains two clients.
Your clients are:
A donut shop that sells all breakfast essentials, both in-store and online (delivery).
An email marketing software [provider that provides a low-cost email solution to all business sizes.
ASSIGNMENT 2: Develop a Buyer Persona (for each client) -SEE EXAMPLE IN CHAPT 3: SEGMENTING, TARGETING & POSITIONING
Both of your clients would like to proceed with a content marketing strategy from your proposal in Assignment 1!
Nice work! The first thing before moving forward is to determine each client’s target audience.
I UPLOADED ASSIGNMENT 1 so you can look at it.
1. For each client, create one buyer persona using Albee’s ”nine essentials” framework. You can use the Worksheets provided or your own

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