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What strategies might you recommend to the company to reduce consumer anxiety?

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Every DBA (discussion board assignment) will require an initial post made by the student before they will be able to see the other post already made by their peers. Each student is also required to post 2 peer-reply post. Each post is worth 5 points. Posts or replies that do not add value to the discussion (“I agree”, etc.) will receive 0 points. At least one credible/scholarly reference should be provided for each of your three posts. You can only use our text once per week as a reference. There is not a minimum word count required… as I care more about quality of the post than quantity of the post. Be sure to answer each prompt in full.
Module 4 prompt:
Suppose research at an electronics company reveals that prospective buyers are anxious about buying high-definition television sets. What strategies might you recommend to the company to reduce consumer anxiety? What evidence is there that those strategies would work in this situation? How might reference groups be involved?

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