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Use the VRIO model from the reading to provide an example of a company that at o

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Use the VRIO model from the reading to provide an example of a company that at one time had a temporary competitive advantage but could not convert this into a sustainable competitive advantage.
• NOTE: The example you provide should not have been given in the reading.
• Alternatively, choose a company that today is viewed as having a competitive advantage and use the VRIO framework to show why that competitive advantage is likely only temporary, not sustainable.

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