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Identification of the Key Issue(s)
The facts stated in a case often point to the key issue(s) facing an organization, such as new opportunities, a changing environment, a decline in competitive position, or excess inventories. Identify the characteristics and ramifications of the issue(s) and examine them, using the material in the case and the text. Sometimes, you must delve deeply because the key issue(s) and their characteristics may not be immediately obvious.
Listing Alternative Courses of Action That Could Be Taken
Next, present alternative actions pertaining to the key issue(s) in the case. Consider courses of action based on their suitability to the firm and situation. Proposed courses of action should take into account such factors as the goals, the customer market, the overall organizational strategy, the product assortment, competition, and personnel capabilities.
Evaluation of Alternative Courses of Action
Evaluate each potential option, according to case data, the key issue(s), the strategic concepts in the text, and the firm’s environment. Specific criteria should be used and each option analyzed on the basis of them. The ramifications and risks associated with each alternative should be considered. Important data not included in the case should be mentioned. Your discussion of the alternatives should include concepts from organizational diagnosis and change theory.
Recommendation of the Best Course of Action
Be sure your analysis is not just a case summary. You will be evaluated on the basis of how well you identify key issues or problems, outline and assess alternative courses of action, and reach realistic conclusions (that take the organization’s size, competition, image, and so on into consideration). You need to show a good understanding of both the principles of organizational diagnosis and the case. Be precise about which alternative is more desirable for the organization in its current context. Remember, your goal is to apply a logical reasoning process to this organization. A written report must demonstrate this process.