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Evaluate specific company strategies and analyze the impact on competitive advantage and financial performance; Demonstrate careful reasoning for strategic initiatives using the tools of external and internal analysis
Hence, creating a strategic analysis of a company’s situation will help you develop the skills to synthesize diverse information and so reason critically about potential solutions. Such skills are necessary for effective business management. The task is to create a written analysis containing the following three aspects:
1. An identification of the company’s strategy, referencing course concepts (e.g. business-level strategy, five elements of strategy, international strategy)
2. An explication of the strategic issues facing the company, derived from an analysis of the external environment and internal organization (i.e. SWOT analysis)
3. A recommendation plan for dealing with the issues explicated (i.e. detailed options that weigh the benefits and costs of the proposal)
Read case #13(Page C-175) in the textbook on publix supermarkets.