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Advertising

For this discussion, thoroughly read chapter 3: “the business of advertising”, and then thoroughly review the following resources:

A primary role of an advertising agency is the creation of an advertising and marketing plan specific to a business, product, and/or brand. Ad agencies work with business objectives, keep within ad budgets, and develop advertising and marketing campaigns to satisfy a business’ needs. Ad agencies pull all this together to provide a creative and compelling campaign intended to engage the attention of potential customers and get them to buy a product or service.
For this discussion, thoroughly read Chapter 3: “The Business of Advertising”, and then thoroughly review the following resources:
1. Advertising Age: adage.com
2. Advertising Age Data Center: https://adage.com/datacenter/
3. WPP: http://www.wpp.com/wpp
Now be sure you have a basic understanding of the various roles and responsibilities within the different types of ad agencies, and find an agency that might serve your specific career needs and imagine yourself in an advertising career and share with us the following:
1. What type of ad agency would you envision yourself, i.e., local, regional, national, international, full-service, small boutique, general consumer, business-to-business agency? – full service or small boutique
2. What role, position in that advertising agency do you see yourself, i.e., account executives, account planner, Media planner, creative director, research, etc, and tell us why? – creative director, research
3. What are some of the responsibilities you would have in that position?
4. What advertising brand or firm do you think you would be most effective working on and tell us why?
Please only refer to references provided and include in text citation

Categories
Advertising

Also make a page explaining adult day care and dementia and alhazimers

Make volunteer pages similar to the ones attached. The name of the organization is McCoy Adult Day Care. Also make a page explaining adult day care and dementia and alhazimers

Categories
Advertising

Based on your readings so far in Detecting Bull do you think reporters can be –

Based on your readings so far in Detecting Bull do you think reporters can be – or should be – objective. AND Does journalism reflect reality or represent it?
Please read the following article and tell me your thoughts. Should the media give both sides if one side is clearly- and it can be proven – wrong?
Be specific in your responses and give concrete examples please.
Lester Holt, anchor of NBC’s Nightly News, said Tuesday that journalists should be more active in communicating what they see as the “truth” on any given issue, giving the cut-and-dried example of informing readers that “the sun sets in the west” and disregarding any contrary claims.
One goal of media organizations should be to expunge “misinformation” from their reporting, Holt said. The NBC host made his remarks during his acceptance speech after receiving the Edward R. Murrow Award for Lifetime Achievement in Journalism.
“I think it’s become clearer that fairness is overrated,” Holt said. “Before you run off and tweet that headline, let me explain a bit. The idea that we should always give two sides equal weight and merit does not reflect the world we find ourselves in. That the sun sets in the west is a fact. Any contrary view does not deserve our time or attention.”
Holt added, “Decisions to not give unsupported arguments equal time are not a dereliction of journalistic responsibility or some kind of agenda, in fact, it’s just the opposite.”
The anchor urged journalists to pursue the truth in their reporting, and also touted the responsibility of journalists in the midst of times of crisis.
“Imagine, if you would, what the pandemic would look like without the media holding leaders to account for vaccines rollouts or countering harmful misinformation or why some communities are being left behind,” Holt said.
Holt was promoted to anchor of Nightly News in 2015, following the departure of Brian Williams. Holt also host’s NBC’s Dateline, and has moderated presidential primary debates and town halls.
NBC recently launched a so-called “disinformation” desk, whose goal is to root out online purveyors of contrary political narratives.